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Passion for souvenirs

Palma's new range of official souvenirs goes on sale.

After a year fraught with logistical and production difficulties since Palma council announced its new official range of souvenirs, the first tranche of items have just hit the shops. All specially
designed and bearing the logo of the 'Passion for Palma de Mallorca,' publicity campaign to promote the city as a 365 day destination, the goods are available in a select few outlets and will
eventually be on sale online.

At the moment there are 29 different items for sale at prices ranging from €2 for a badge to €29 for a t-shirt though within weeks this will be augmented by a more 'luxurious' range of textile

The council are at pains to point out that no public money has been spent on the production, marketing and sales of the souvenirs – a publicity agency, Intelagencia Publicidad, has a six year
contract with the council for this – and will receive roughly 6 to 10% of the sales value of each item to be used exclusively for tourist promotion of the city.

You can see, browse and buy the new souvenirs at Palma's five tourist information offices, El Corte Ingles, the airport and souvenir shops in Calle Almudaina, Plaza Weyler and Avenida Antoni Maura.
Tell us what you think of the Passion for Palma souvenirs and if you've bought any...........